Wellcom Melbourne is home to one of the group’s key creative and production teams in Australia.
From Clarendon Street in South Melbourne, the office is connected to a neighbourhood shaped by local business, market culture, hospitality, retail, and design. Working across creative production, campaign delivery, digital content, and operational coordination, the team helps brands create scalable content workflows across multiple markets and platforms. Connected to wellcom’s wider network, Melbourne combines local collaboration with shared creative and production capabilities worldwide.
Wellcom Melbourne
256 Clarendon Street, South Melbourne VIC 3205 Australia
+61 3 9946 8000
Work highlights
Food-led social content for Mission Foods ANZ
For Mission Foods, wellcom Melbourne delivers social strategy, creative production, and performance-led content across Australia and New Zealand. Built around audience segments and tailored content pillars, the work spans recipe inspiration, product moments, static imagery, animated content, and short-form social storytelling, helping Mission Foods create more relevant content and grow engagement across channels.
Technology-enabled content production at scale
For Kmart Group, wellcom Melbourne supports enterprise content production, photography, retouching, adaptation, and asset creation across Australia and New Zealand. The work brings together studio production, workflow automation, AI-assisted retouching, and scalable content delivery to help Kmart increase output, improve efficiency, and maximise the value of every asset created. Built for one of Australia’s largest retail content ecosystems, the partnership combines technical precision, production discipline, and long-term retail knowledge at scale.
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