BEN & JERRY'S AND TONY'S CHOCOLONELY
WHEN CHOCOLATE MET CHOCOLATE
How we helped establish a shared visual style for two of the biggest brands in sweets.
Services
- strategy
- art direction & design
- photography & retouching
- video & animation
- copywriting
When Ben & Jerry’s teamed up with Tony’s Chocolonely, it was a perfect pairing for fans of the brands. Working with Mother in London, the new flavor collaborations were dubbed “A Chocolate Love-A-Fair.”
When wellcom joined the mix, we honored the hallmarks of both brands and their shared coco industry anti-slavery message, as we concepted, shot, and finished a photography-led campaign sure to boost engagement with chocolate lovers everywhere.
Merging unique visual styles
B&J’s is rooted in authenticity and natural lighting Tony’s is stylized and full of whimsy. Using swipe and the brand's own shots, we crafted and storyboarded a plan for a shared style.
Better together...but really good apart too.
Both brand’s deserved to have shots in their individual style as well—this presented the fun challenge of producing unique assets that could seamlessly align to the overall campaign style.
The story doesn't stop there
We produced dozens of animated paid and organic assets that put a lively spin on the ways customers could enjoy their sweet treats.
