SNOOZE—AUSTRALIA
A CONTENT PARTNERSHIP THAT DRIVES GROWTH
Wellcom continues to work with Snooze to leverage its brand IP and modernise its look and feel across all consumer touchpoints from social to website and print to in-store.
Services
- brand audit
- rebrand
- social strategy & creative
- photography
- video
Snooze has been giving Australians a better night’s sleep for more than 40 years. To ensure the brand was still connecting with consumers in a fast-changing market we proposed a way to leverage the Snooze brand IP and modernise its look and feel across all consumer touchpoints from social to website and print to in-store. To effectively manage the new approach of Snooze’s identity and to drive growth, a new creative team worked directly with Snooze’s respective marketing teams to undertake a rebranding and social transformation.
Redefining the Snooze brand
Develop new brand guidelines and a new art direction for the brand. Establish Tone of Voice guidelines. Create a new photography style guide. Develop a process for campaign concepting and photography to reinforce Snooze’s new brand position.
Social content strategy
Establish the role of social in the Snooze business. Work directly with Snooze to develop their social and content strategy; defining a focus for each channel, content pillars and an always-on approach that would drive engagement and reach.
Creative
Creative concepts, post-production for campaigns and branded social content
Photography
We shoot Product, Campaign & brand content for Snooze.
Over the last few years, Danni and the team have developed multiple brand-defining tools for us. Zooming out to the bigger brand picture and all the way into the single social post while maintaining a brand’s identity throughout it all.
The team has been instrumental in developing our Brand guidelines, distinctive creative assets, and process management. And, I believe a large part of the success Snooze has seen over the last few years is due to Danni and the team’s capabilities
across creative.
